Back in 2018, Shigeru Ishiba, then a backbencher but now prime minister of Japan, strode out for an event in his native Tottori wearing puffball pantaloons, a flowing purple cape and a hooded pink bodysuit.
This, in a world where influence is everything, is how to project global power. The question, as Japanese animation plants an ever greater footprint in the world’s entertainment mainstream, is how to protect it.
SOURCE: How anime took over the world